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The Tourism Challenge is a Vancouver tourism industry tradition. It is our annual opportunity as tourism industry professionals to reeducate ourselves and enjoy the outstanding attractions and world class hotels that our region has to offer, so that we are ready to welcome our guests and share our passion and knowledge about ALL that our city and region have to offer.


Fill in the inside front page of your PASSPORT before you arrive. Present your PASSPORT and PHOTO ID (only necessary for the Passport holder) to the ticket centre, server or host, and be sure to let reservations know you are booking a special Tourism Challenge room rate. You will receive FREE ADMISSION or EXCEPTIONAL RATES for two to any of our partner attractions or an EXCLUSIVE SPECIAL offer at our participating hotels.


Everyone who currently works or volunteers for one of the 300 tourism industry partners can participate in this program. Proof of employment will be requested before receiving a benefit.


Put a little effort in and the TOURISM CHALLENGE PRIVILEGE PASS is yours – earn 20 STAMPS* and you’ll receive 11 months of admissions, special dining offers and other bonuses from our partners. 

15 STAMPS must be from attractions and TWO STAMPS MUST BE FROM A NEIGHBOURHOOD – plus you’ll get a chance to win some great prizes 

… a little more effort – 30 STAMPS – will get you an opportunity to win weekend getaways, season’s tickets to cultural events and big adventure

… maximum effort – 40 STAMPS – puts you in the top draw as well as being entered in the draws for the other prizes. One lucky winner will enjoy a spectacular two-day, all-daylight Rocky Mountaineer rail journey from Vancouver to Banff.

*STAMPS are only awarded from attraction and neighbourhood partners if you take the time to experience them and complete their requirements. Hotels will provide a stamp without a purchase and a second stamp if you spend a night!



The Tourism Challenge is conducted by the Vancouver Attractions Group and the Hotel Association of Vancouver.  It is open to individuals who currently work for one of the 300 tourism industry partners involved in this program. Employment status will be verified prior to the distribution of prizes and individual privilege passes.  Industry Associates who get a minimum of 20 stamps (15 from participating Attractions AND 2 Stamps from a Neighbourhood) in their Passport between April 22 and June 2, 2017 earn the privilege pass. Which gives one full year of admissions, savings or bonuses, for the associate and a guest, to the participating attractions listed here plus continued discounts and offers from participating hotels. The privilege pass is valid from June 1 2017 - April 30, 2018.

Prizes will be awarded as follows: 1 - Grand Prize Package (Approx. Value: $1,500.00) Awarded to one person who earned 40 more stamps
19 - 30 something prize packages (Approx. Value: $300.00 - $1,500 each)
20 - 20 does it prizes (Values from $50.00 - $299.00)

The Grand Prize draw will include all eligible Passports that contain 40 or more stamps, the second draw will include all Passports that have 30 or more qualified stamps, including those participants who did not win in the first draw. The third draw will include all passports that have 20 or more qualified stamps, including those participants who were eligible but did not win in the first or second draws

Draws will be made from all eligible Passports received at the Redemption Centre between June 2 and the close of the Redemption Centre on June 6, 2017  Passports received prior to June 2 and after June 6 will not be eligible for prize draws.

Note: All costs and expenses not specifically paid for as part of the prizes including without limitation - meals, gratuities, insurance, personal expenses, taxes and any transportation are the responsibility of the winners. There is no cash value to these prizes and they must be accepted as awarded, no substitutions or alterations will be made. None of The Vancouver Attractions Group, the Hotel Association of Vancouver, Tourism Vancouver, prize contributors or their respective agents or representatives shall be responsible in any way for the use of or bear any liability whatsoever in any way attributable to a prize awarded in this contest. Each party that is eligible to win the prize must sign a declaration confirming understanding, compliance with, and acceptance of the contest rules, the prize, and a release of all liability satisfactory to Hotel Associaiton of Vancouver and the Vancouver Attractions Group. If any individual under the age of nineteen (19) years wins the grand prize or is the guest of the prize winner, the parents, legal guardian or other authorized legal representative of such person must also sign a consent and release of liability satisfactory to the Vancouver Attractions Group and the Hotel Associaiton of Vancouver.  Decisions of the judging panel are final with respect to all aspects of this.


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